Every blogger must take certain basic steps to ensure an increase in traffic and a larger targeted audience. Let’s take a look at some effective tools that will help you have more productive blogging.
Consistent Blog Writing:
It is a very prudent idea to write a new post every day, and this also applies to your website. If you want to get noticed by search engines, then have quality content online. Frequent additions of such quality content will improve your search engine page rankings.
Tools For Tracking Are Your Friends
Thanks to Google, you have a simple method to track and do reports on all of your blog’s activity. Google Analytics will enable you to generate reports so you can see precisely where the traffic is coming from. This enables you to quickly analyze how the sales leads and subscribers are discovering you. Without this data, you may be going about things the wrong way and creating risk. You will be able to determine if you are missing any opportunities or that you may be posting the wrong kind of content.
Many blogging sites a make a plug-in available for Google Analytics which really simplifies the whole process.
Utilize Social Media As One of Your Tools
There are many blogs of high quality that are not being discovered by web surfers. This is because of poor SEO and lack of social media interaction. You have to be aware that there are many social media platforms that you can use to your advantage and deliver more traffic to your blog site. Think about LinkedIn, Facebook, Twitter, Google+ and others as well. Now you will have the opportunity to communicate with like-minded people.
As you develop a rapport with these folks, they will become interested to know about your blog site as well.
A “Call To Action” Should Be Provided
The inclusion of a “Call To Action” is what is going to make you blog site worthwhile. Don’t be afraid to ask for some type of action, if you don’t ask, you won’t get. You could be asking for: Re-Tweets, Comments, Subscribers and Clients. First you will have to share your quality content before asking for anything.
Perhaps you will offer a Newsletter or even a free eBook just to share some info. People appreciate you sharing quality content without asking for anything, remember that. This is like a game of Chess. You have to plan your future moves. Be precise by offering your “Calls To Action” after you have had repeated contact with your potential clients.