Optimizing The Dynamics Of Social Media Marketing

We are so inundated with Social Media these days that we tend to take it for granted. You can get so comfortable with your daily multi-logins to Facebook that you get numb to the awesome power of Facebook to reach millions of people. Social media should not be overlooked as a means to propel your company to the next level. These platforms will provide you with a ripe universe of very targeted prospects for whatever you are doing to make money.

How To Approach Social Media Marketing

There must be a method to your madness. Social media is not like other media where you can be blatant about your ads. You would not go to social media marketing networks and post links to your money-site or affiliate sites. People are not there to look at advertising. They are there to discuss the events of the day, etc., or to discuss what the niche group they belong to is talking about. All these networking platforms have groups. Facebook, LinkedIn, and others have niche groups. This is where you will infiltrate. Be an active part of the group without overtly trying to sell anything. Give information, and maybe post a link to a site where the other group members can get some free relevant information, like an eBook. After a while, you will transition to posting your own links to your money-site. People will have trust in you by then, and will visit your site.

Let’s face it, if you can build trust with your target audience, you will succeed. You do not want other members feeling like you are spamming them. That would be the kiss of death. You may have the coolest product in the world at the best price, but if people do not trust you, they will not give you their money.

Keep in mind that you will do best when you target your specific audience. This will be in not only social media, but Blogs, Forums and special interest sites. Do some internet research and start posting to these groups. Become part of the conversation and other members will remember your “handle”, or name. If you are in a weight-loss Blog, don’t start with posting about how great your product is. Asking questions is a great way to pull in people to interact with you. You might ask the group if anybody has tried a product like Adjuvan7? People will put in their two cents, and you will be growing a following.

Of course you should also be collecting email addresses on your website. As you entice people to check out your site from the networking platforms, you will want to capture their emails in return for a free newsletter of eBook. If you promise them a newsletter, you better be able to deliver it, or they will think you are full of bull.

The bottom line is that social media marketing, along with the other above ideas, is a way to take advantage of free marketing. Start today.

Tagged with: