Press Release Writing Basics

If you want to see your organization’s title in print more often, a nicely written Press Release could be the secret to grabbing the attention of a vast targeted audience. Getting free publicity in the news is a tricky task, as there are many businesses working diligently with spectacular press releases from time to time. The idea is to find out how to write an effective press release.

The Objective:

What is the purpose of creating a press release and just what would you like to gain from it? The answer to this question could possibly help you construct your PR better. There is no such thing as sending out a PR only for the heck of it. Releases that aren’t newsworthy will not serve any purpose. A PR needs to be distributed as soon as you have something worth sharing.

Is the Style and Tone Correct?

You will need to have a targeted audience in mind. It’s a wise decision to try to find the tone, style, and presentation of PR’s in related niches before you decide to write your release.

No Marketing Pitches Please:

Bear in mind, a press release is not an Ad targeted to your potential customers. The function of a PR is to supply useful and updated details about recent happenings within your company, business, and business sector. It’s essential to be sure the information you are sharing is something they’d be curious about knowing. It is very critical not to create your PR like a sales pitch. Everything that sounds even remotely promotional will probably be rejected straightaway.

Is Your Press Release Newsworthy?

There is always a reason to send out a PR. Be creative: a new contract, new hires, new partnership, awards, new product release, new location, expansions, etc. The title must contain some keywords, and not written in First Person, same with the sub-title. The sub-title is not mandatory, but it is another place that has strong keyword value.

The Key to Success Is To Keep It Simple:

Avoid utilizing sophisticated sentences and trade jargon as much as possible. Easy language, brief sentences, and bullet points to spotlight the key elements will do the trick. The ideal PR shouldn’t be longer than 350 to 500 words.

Firm Information and Contact Details:

Ensure your information is correct and inclusive, in order that interested people can contact you quickly and easily. A newsworthy and descriptive headline must capture the gist of the PR so that readers know what it’s about.

Information about yourself and the company should be included within the press release, but it ought to be placed at the bottom in the “Media Contact” area. Including quotes is a good suggestion since it offers your release some color and character.